Pitch Anything – Oren Klaff
Oren Klaff has used a system to raise over $400 million dollars for companies. So, you could say he knows what he’s talking about. In Pitch Anything, Oren Klaff shares his STRONG method for everyone to use.
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
Pitch Anything is a step-by-step guide on how to use Klaff’s STRONG method to pitch anything to anyone.
Hacking Growth – Sean Ellis
If I told you there was a common method that successful startups like Uber, Pinterest, Facebook and Airbnb all used would you be interested in finding out what that is?
In Hacking Growth, Sean Ellis explores the methodology that all these companies used.
That methodology is called Growth Hacking. What is now a pretty common phase in the startup world, growth hacking has been used by other companies like IMB and Microsoft.
If you’re interested in learning about market share growth, then Hacking Growth is a must-read.
Sell Like Crazy – Sabri Suby
Sabri Suby is the man behind Australia’s fastest growing agency, King Kong. In Sell Like Crazy, Suby reveals his 8-phase digital marketing and selling system that generates leads and sales.
Sell Like Crazy offers a lot of specific how-to’s and not just vague advice. For example, the book also dives into how you can write Facebook Ads and Google AdWord ads that entice your clients to click.
This book offers easy-to-digest frameworks that you can use in your business, no matter what you’re in.
If you’re an advanced digital marketer, you may not get the entire value from Sell Like Crazy, but any beginner will learn a lot from the book.
The Boron Letters – Gary Halbert
When it comes to marketing and selling, the art of copywriting is one of the hardest to master.
Gary Halbert is arguably the best copywriter of all time. And if he isn’t the best, he’s definitely the most influential.
When I was studying copywriting, I found that Gary Halbert was almost at the centre of the world copywriting web. It seemed like everyone who I researched was influenced by Halbert’s work.
The Boron Letters is a series of letters that Gary Halbert wrote to his son explaining the secrets of effective marketing.
As this book is literally a series of letters, there is a lot more than just marketing covered. Halbert discusses relationships, health, fitness, and wellbeing, along with how to write effective marketing copy.
Subscribed – Tien Tzuo
When it comes to marketing and sales, sometimes you have to look at your entire offering. Did you know that, on average, subscription-based companies grow nine times faster than their competition?
Subscription based services are everywhere these days. You can get almost anything in a subscription model these days, from TV to music to razor blades.
In Subscribed, Tien Tzuo looks at how you can transition into relying on individual sales to successfully implementing a subscription model.
If you’re interested in following the subscription model, then this book is required reading, even if it is only for the case studies like Adobe, who quadrupled their valuation by offering cloud services at a monthly fee.
If you want to learn more, you can read our Subscribed summary here.
They Ask You Answer – Marcus Sheridan
They Ask You Answer is a content marketing guide that cuts through a lot of the BS and gives you a straightforward guide to getting your marketing on track.
If you’re a small business owner who has been overspending on TV and radio ads, then this book will be the change of pace you’re after.
In They Ask You Answer, we look at how you can use the internet to bring customers to you for free by offering the answers to the questions that your ideal customers are asking.
Sheridan found his method when he was a down-on-his-luck pool company owner during the housing collapse in America; As they say, necessity is the mother of invention.
They Ask You Answer offers a simple way to get your marketing on track by focusing on answering and not selling.
If you’d like to know more, you can read our summary here.
Never Lose A Customer Again – Joey Coleman
When it comes to marketing and selling, there is so much more than just getting the customers through the door initially. The first 100 days after the initial sale can make sure you create raving fans who are loyal customers.
Think of the advertising costs you’d save if 50% more of your customers became repeat-customers.
In Never Lose A Customer Again, Joey Coleman offers a way to drastically increase customer satisfaction, and in turn, retention.
The book goes through the first 100 days after the initial purchase, and what you can do to make sure your customers are with you for life.
You can read our summary of the book here.
Content Inc. – Joe Pulizzi
When it comes to content marketing, the Content Marketing Institute is the go-to resource. CMI’s founder, Joe Pulizzi is one of the key influencers in the content space and Content Inc. is a great book on the new business model for the online age.
Content Inc. explores how people all over the world are starting a business that is built upon the content they create. From YouTube stars who sell products, to the backyard chicken man that has a booming business, Content Inc. shows that a content first business model can be used by anybody.
The basic premise of the book is to build your audience BEFORE you have anything to sell them. This gives you the opportunity to learn about their pain points and the solutions to those pains.
If you have an established business, you’ll still get something from this book, but this is great if you’re looking at starting a side-hustle.
You can read our summary of the book here.
Best Leadership And Management Books
In business, leadership and management are skills that will either make or break you as your business grows.
While a lot of leadership comes from experience, you can develop these vital leadership skills quicker by reading some of these leadership books.
Dare To Lead – Brene Brown
Dare to Lead is Brene Brown’s signature book. Brown’s work is in leadership and teaching what it means to rise strong and be a good leader. In Dare To Lead, Brown encourages a culture of daring leadership that goes from the top down in a company.
In doing so, the book answers questions like ‘how do you embed the value of courage in your culture?’
If you’d like to read our summary of Dare To Lead, you can do so here.
No Bullshit Leadership – Chris Hirst
Based on the author’s hard work and experience, No Bullshit Leadership offers a working manual on how anybody can become a leader.
What I like about this book is that there are direct and simple approaches that cut to the core of modern leadership while skipping over the over-analysis and jargon.
If you want to learn more about the book you can read our summary here.