One of the quintessential business book sub-genres are books based on marketing your business.
Marketing and sales have come a long way since the ‘Mad Men’ days of smokey conference rooms and TV jingles. There are plenty of different styles of marketing book out there these days.
If you’re a small business owner, you may be interested in our list of marketing books for small businesses, click here.
This Is Marketing – Seth Godin
Seth Godin’s This Is Marketing is a personal favorite. Godin’s outlook on what marketing is (and isn’t) serves as a great northern star for those who are responsible for the marketing in their business.
The book dives deep into the essence of marketing, which is giving a solution to a particular somebodies’ problem. I re-read this book regularly.
You can read a summary of This Is Marketing here if you’d like to know more.
The One Hour Content Plan – Meera Kothand
The first of our content marketing books, The One Hour Content Plan is a simple but effective way for those to start to get a handle of their own content marketing.
This book has one goal, to get you to come up with an entire years’ worth of content in under sixty minutes.
If you’re the type of solopreneur who is trying to get into content marketing but never know where to start, this book is for you. There are plenty of content marketing books out there, but if you want a quick and easy solution, The One Hour Content Plan is a great start.
Pre-Suasion – Robert Caldini
Pre-Suasion is Robert Caldini’s most famous title, and for good reason. Building on his super-popular title, Influence, Pre-Suasion explains the key moment in trying to persuade is actually the moments before you deliver the message.
With research cited in the book, Caldini proves that when selling, look to change a potential client’s state of mind before you try to persuade.
This can be done with seemingly trivial phrases and items.
An example from the book is stated by a reviewer on the Amazon page:
For example, a company was introducing a new soft drink and had representatives stationed in a mall. Their job was to stop shoppers, explain the features of the new soft drink and attempt to gain the shoppers’ email address in exchange for the promise of a sample. The success rate was less than 33%. But when a Pre-Suasion question, “Are you adventurous?” was asked prior to launching into the discussion about the new soft drink, the results were astounding. First 97% of the people responded that there were in fact adventurous. They all had a better than average sense of humour as well. But what was really amazing was that once people had affirmed they were adventurous, the success rate shot up to 75%.
EQ Expert (Amazon Review)Read reviews and see the latest price on Amazon
Crushing It! – Gary Vaynerchuk
Crushing It! is one of Gary Vee’s most popular books. With stories of successful entrepreneurs who have built their influence online, the book is a great guide to any business owner.
With a special focus on social media, Crushing It! lays out game plans for those business owners who feel they’re behind the 8-ball when it comes to social media.
While the world of social media is constantly changing, Vaynerchuk gives principles that are still incredibly relevant.
We have a book summary on Crushing It! if you want to learn a little more about the book.
Blue Ocean Strategy – W. Chan Kim
Blue Ocean Strategy is more than just a marketing or sales book, but it is a way of life.
Often, we find ourselves neck and neck with our competition, fighting over the same market.
What this ends with, is a bloody, red ocean and a group of sharks fighting for the shrinking amount of sales.
What this book suggests, is rather than fight off your competition, find untapped ‘blue oceans’ that you can be an early adopter in.
By following the Blue Ocean Strategy, you can set your business apart from those around you, which, in a shrinking global market, is more important than ever.
Building A StoryBrand – Donald Miller
What is a Story Brand?
Good question. If you’re a film buff, you probably already know the elements of a story brand. Actually, even if you’re not a movie-head, Story Brands take on storytelling aspects that are as old as time itself and helps you bring them into your business.
What is most important to remember when you’re living a StoryBrand, is that the client is the hero of the story, not you.
Bringing the lessons from the book to your business will help you build better relationships with your prospects, as well as give you a framework to build the messaging for your business.
When it comes to copywriting, this book is one that I love. You can read my summary of it here.
But I’m Not An Expert – Meera Kothand
Impostor Syndrome is something that is unfortunately far too common with entrepreneurs. In But I’m Not An Expert, Kothand gives a playbook on how to stop feeling like a fraud and start to position yourself with your marketing efforts.
When personal branding is almost a must in a lot of business types these days, this book will help you get over yourself and start to make waves.